APEX Conversion: Understanding the Importance of Long-Term Strategy for Business Growth

In episode #106 of the Transform Sales Podcast, we're joined by Nate Morse from APEX Conversions, to discuss the intricacies of running a sales agency. They delve into the importance of the 80/20 rule, focusing on helping specific clients and the common mistakes buyers make when selecting sales services. Nate shares his journey of starting APEX Conversions during the pandemic, leveraging LinkedIn for client acquisition, and the agency's data-driven approach to improving sales processes. The conversation also touches on the need for a long-term, infinite mindset in business, as opposed to a short-term, finite approach. They explore the concept of testing in marketing and the value of learning from rejections and feedback. The episode aims to provide transparency in the sales service industry and help buyers make informed decisions for better outcomes. Nate and Amir also discuss the potential for future collaboration on co-branded content.

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