Transform Sales Podcast

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How Reggora went from event-generated leads to a successful outbound outreach program.

Traditionally, Reggora generated the vast majority of its leads by attending industry conferences. But with lockdowns in place, they had to create a durable sales process for a market that was also trying to figure out how to become more virtually adapted. Despite their challenges, their pipeline grew almost 3.5x.
Listen to the full episode to learn how!

Darius Santos - CRO at Dubb

This week's episode of the Transform Sales Podcast features Darius Santos, CRO of Dubb.
Dubb is a video for sales platform that relied for years on inbound marketing in order to meet their revenue goals. But after the events of 2020, inbound wasn't going to be enough to ensure this very successful company continued to book meetings and ultimately, close sales. Darius compares outbound selling to advertising. "When you have a good ad, you know that you can put a dollar in, get two out and scale that. With outbound, if you send 500 messages and get 5-10 qualified demos, you can rinse and repeat."All of this and more on this episode of the Transforming Sales Podcast with Tony Dicks.

Alex Olley - CEO of Reachdesk

The concept of "show me that you know me" is as old as time yet many of us continue to underestimate its value when it comes to prospecting. This week's episode features Alex Olley, Co-founder and Head of Revenue & Marketing over at Reachdesk.
Alex says "the moment you treat someone like they're a lead, they'll feel like a lead, the moment you treat someone like a human, it doesn't matter what their job title is or who they are. They will reciprocate with the most valuable asset they have, their time." Alex then goes on to talk about how many organizations rely heavily on corporate gifting to increase # of qualified meetings. He states that aimlessly sending out gifts is the equivalent of dozens of emails without a strategy, just doesn't work. Thanks, Alex and we look forward to reading your sales development playbook.

Mark Brigman - Author, speaker and CEO at Partnernomics

Hear from Mark Brigman CEO of Partnernomics all you need to know about Partnerships. On this episode, Amir Reiter talks with Mark about the importance of channel partners, types of partnerships, and how this is directly related to the network that might create the revenue your company is looking for.

Lauren Bailey - Founder and President at Factor 8

Hear from Lauren Bailey Founder and President of Factor 8, a leading sales training company designed by sales leaders.

On this episode, Amir Reiter CEO of CloudTask speaks to Lauren about sales training. Being a female sales leader and building a community only for women in sales. 

Jason Dorfman - CEO of Orum an outbound automated calling system.

Hear from Jason Dorfman CEO of Orum, a leading outbound automated calling system for sales teams.

On this episode with Amir Reiter CEO of CloudTask, they speak about how to get to know your persona better by researching where they spend their time online, specifically on social. Learn tips about cold calling, the fundamentals of outbound sales, and sales automation.

Brett Williams - CEO of Leading Linked

Hear from Brett Williams CEO of Leading Linked. A former telecommunications engineer turned Sales and Marketing expert talks about helping companies maximize opportunities and why sales and marketing need to be unified to be effective, or how these departments could have two different clients and two different discussions which could affect budgets and ROI. 

Rede App VP of customer success speaks about what to expect when running customer success

Today we bring on the show, RedE App's own Hannah Beasley.


As head of the customer success department, Hannah walks us through the important, unspoken facets of the role. How to read between the lines and identify how unspoken words by customers can mean more than what they actually tell us. 

Steve Benson - CEO of Badger Mapping

What are the current challenges faced by sales managers? In our latest episode, Amir speaks to Steve Benson, the CEO of Badger Mapping. 

Badger Maps is the #1 app for route planning and scheduling to help outside sales reps save up to 10 hours every week in busy work - so that you can focus on selling more.

Here we discuss the current economy, desperate competitors and how to train your sales managers to get over the hurdle of competitors offering extremely low prices. 

Matt Wolach - CEO and Founder of Xsellus

As a salesman with a big ego, Matt discovered he was never going to be as good as he wanted to be. He also found that training processes were inefficient and VPs of sales too busy. 

This is why he built a sales process audit system where he has helped hundreds of companies train their AEs which then train their SDRs. 

Listen in as we discuss the plight of organizations that hire based on boxes checked and don't verify AE experience. 

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