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Dive into the Transform Sales Podcast - your go-to destination for insights in sales and marketing. Engage with our powerful conversations featuring industry leaders from sales agencies, training platforms, and technology sectors. Uncover strategies, trends, and tips to revolutionize your sales process, whether you’re a buyer or a seller of Sales Services and Sales Tech. Join us and transform your sales strategies for impactful results. Tune in, be inspired, and let’s change the sales game together.
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Tuesday May 30, 2023
Tuesday May 30, 2023
In the Transform Sales Podcast #62, Amir Reiter interviews Ben Simms, Vice President, B2B Omnichannel Sales Services of MarketSource, about the mistakes B2B buyers make when looking to outsource their sales. Ben highlights the importance of thoroughly understanding your Ideal Customer Profile (ICP) and adopting a targeted approach rather than resorting to the outdated 'spray and pray' method. He also stresses that sales success primarily hinges on data-driven insights and without a clearly defined target audience, your sales initiatives could fall flat.
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