Jinactus Consulting’s Secret to Success in Manufacturing, Banking, Financial Services, and Insurance

In episode #97 of the Transform Sales Podcast, we're joined by Chetan Kohli, co-founder of Jinactus Consulting, who comes with an impressive 30-year tenure in software sales. His expertise shines through as he discusses the ins and outs of outsourced sales, offering listeners valuable insights into the strategies that have doubled revenues for B2B software companies, particularly within the manufacturing, banking, financial services, and insurance sectors (BFSI). Jinactus Consulting’s in-depth understanding of these industries has consistently fostered remarkable growth for their clients.

Chetan delves into Jinactus Consulting's meticulous onboarding process that ensures a deep understanding of a client's products, target market, and financial goals over an intensive one to two-week period. Employing sophisticated tools like Discover and LinkedIn Sales Navigator, they construct a verified database of leads, engaging with prospects via LinkedIn and email. Chetan’s explanation of the nuances between marketing qualified leads and sales-qualified leads underscores the company's commitment to not just drive revenue but to build a healthy sales pipeline.

To companies looking to leverage Jinactus Consulting’s expertise, Chetan advises clarity in objectives, collaboration as if the consultancy is part of the in-house team, and setting realistic expectations. This approach has been pivotal to their track record of transforming sales outcomes and driving sustained company growth.

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