Sales Development Teams: The Unsung Heroes of the B2B Sales World According to Operatix

In the Transform Sales Podcast #73, Amir Reiter interviews Catarina Hoch, VP of Global Marketing at Operatix, who shares her story of how she started as an SDR for the German market and worked her way up to become the VP of Marketing at Operatix. She talks about the importance of understanding the buyer and their needs, which she learned during her time as an SDR.

The discussion then moves on to Operatix's target market, and their focus industries. They serve clients globally, with offices in the UK, US, and Singapore.

Catarina highlights what sets Operatix apart from other agencies, including their specialization in tech, global footprint with local teams, and investment in their people through a promote-from-within culture and structured training program.

Amir and Catarina also discuss the challenges of outsourcing sales and the importance of transparency in the B2B sales process. They emphasize the importance of honesty and self-awareness in the sales process, noting that companies who are willing to admit their problems and work on their messaging and unique proposition will ultimately see a higher ROI.

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