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Dive into the Transform Sales Podcast - your go-to destination for insights in sales and marketing. Engage with our powerful conversations featuring industry leaders from sales agencies, training platforms, and technology sectors. Uncover strategies, trends, and tips to revolutionize your sales process, whether you’re a buyer or a seller of Sales Services and Sales Tech. Join us and transform your sales strategies for impactful results. Tune in, be inspired, and let’s change the sales game together.
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Monday Mar 18, 2024
Monday Mar 18, 2024
In episode #117 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Erik Paulson, CEO at Scrubby, a company that specializes in email validation as a service. With over two decades of experience in outbound lead generation, Paulson explains how Scrubby addresses the challenge of validating "risky" emails that are often overlooked due to stringent spam filters. Scrubby's service is particularly valuable for cold email agencies, enterprise clients, and large data providers. The platform measures success by expanding lead lists and reducing hard bounce rates, with a focus on B2B clients. Erik clarifies that Scrubby is not a replacement for tools like ZeroBounce or NeverBounce but rather a second layer of validation, especially for catch-all emails. The episode includes a brief demonstration of Scrubby's user interface and its credit-based system.
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