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Dive into the Transform Sales Podcast - your go-to destination for insights in sales and marketing. Engage with our powerful conversations featuring industry leaders from sales agencies, training platforms, and technology sectors. Uncover strategies, trends, and tips to revolutionize your sales process, whether you’re a buyer or a seller of Sales Services and Sales Tech. Join us and transform your sales strategies for impactful results. Tune in, be inspired, and let’s change the sales game together.
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Thursday Sep 21, 2023
Thursday Sep 21, 2023
In the Transform Sales Podcast #91, MariAnne Vanella, CEO and Founder of The Vanella Group, Inc, a sales outsourcing company, discusses the ideal customers for Vanella Group, which are enterprise tech companies with complex sales landscapes. She shares a success story of how Vanella Group provided account profiling services for a network services provider, resulting in 80% of closed deals. MariAnne emphasizes the importance of effective business calls and the skill set required for successful conversations with executives. She advises against using gimmicks or scripts and advocates for genuine and direct communication. MariAnne also discusses the preferred personas they target and the reporting and communication process with clients.
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